Malvika's Ramblings

15Dec/080

Who others in marketing?


Companies go to design agencies for brand identity - logo, letterheads, invitations, envelopes, store front, signage etc.

Like Illum Design.

 

To advertising agencies for print ads and TV/Radio commercials.

Like Ogilvy and JWT.

 

And to search engine marketers to make their presence felt online through banners, search engine results, Adwords, social networking sites, blogs.

Like envigo and Vendlab.

 

To event management companies (models, lighting, equipment, inviting, celeb in front row, flowers, food etc)

 

They also keep in touch with a PR agency for contacts, keeping in the loop.

 

A brand and retail consultancy for smart merchandising, to undertake market surveys, study consumer behavior statistically...

Like Simran Singh and Associates

 

For store window displays, individual Visual Merchandisers are hired.

Like Manu Mansheet.

 

Hmm.. that’s a lot of people.

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