2Jul/093
TATA DOCOMO
TATA DOCOMO is on the loose. A GSM phone service that offers DOCOMO-Japan’s wow technology and TATA’s trustworthiness.
For now, TATA DOCOMO has been launched in Kerela, Andhra Pradesh, Tamil Nadu, Karnataka and Orissa. It's on hoardings, bus shelters, TV, newspaper, retail outlets, all over with the spirit of shaking off old ways and doing something fresh.
Been working on the launch with the team over innumerable late night dinners (always malai kofta..arghhhh), studio bustle, “Kindly press star for the operator” lines, radio, alignment debates, on-ground activation ideas.
Tell me what you think of TATA DOCOMO when you see it. Do.
July 2nd, 2009 - 03:56
Its one of the contenders for the 3G auction as well. Should be interesting.
July 3rd, 2009 - 02:52
mallu ka ek or dhamaka…………………
July 4th, 2009 - 06:55
it looks quite cute…infact almost like d Japanese typography in terms of their comic styles… but does’nt really give an idea of wot it is.