Malvika’s Ramblings

Porter introduced the business world to SWOT and PEST. These are two techniques that companies use to analyse themselves and then decide what actions they will take in future in order to progress.

I think that SWOT and PEST should be used by individuals. People can use them to see what they want to do with their lives, especially when they are choosing their career paths or the next step for professional progress.

SWOT is your Strengths, Weaknesses, Opportunities & Threats

PEST is your Political, Economic, Socio-Cultural and Technological situation.

My suggestion is that when you do a SWOT or PEST, just decide whether you are doing it at your college level, as a professional in Delhi or as an international designer/engineer /writer.

I am putting up my SWOT and PEST as the first comment to this blog post.

Put in your SWOT and PEST too. Lets see if all the data collected through the comments end up pointing towards some interesting trends or conclusions. Be a sport, Do it! No, I am not doing this for any company. It is solely for the sake of interest.

Make it an anonymous comment if you wish.

Before you write a SWOT or PEST just give me demographics and psychographic details. Don’t get whacked out by the long words. Just tell me

1. Age, Income level, Gender, Education

2. Magazines you read, TV programs you watch, Interests, Dislikes

3. SWOT

4. PEST

Later you can do a SWOT or PEST for personal life as well, and get yourself a boyfriend/girlfriend!

You may want to look up PERT.

(Other comments, like comment-comments are welcome too!)

This entry was posted on Thursday, September 27th, 2007 at 1:28 pm and is filed under InteRActiVE. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.