26Jun/091
Rough to final logo
Did branding for a UK-based firm called ASL within super tight deadline. Started with the logo of course.
Brief: Solid, clever, tech, speedy, serious yet cool.
Click on the following pic for a larger view of the preliminary explorations>
Options 1>
Options 2>
July 1st, 2009 - 03:44
I’d have chosen the last one from Option1 (colorful one). The final selected one seems to be trying too hard somehow.