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All the candidates who apply to the Fashion Communication program at NIFT are curious as to what jobs it will land them. Here is the article that tells you what’s out there for you. I am about to complete my fourth year at NIFT.
There are some ready-made jobs and there are jobs that you will have to create for yourself. You study so many things in FC that you know a little of everything when you leave. The internships and elective courses at FC do push you towards you interests but it’s still a sea. It is your job to decide what exactly you want to do exactly and where you wish to specialize.
FC really helps you towards this career.2 Fashion journalists for Elle, Marie Claire, Femina, Harper's Bazaar3 Fashion Photographers for magazines, newspapers, designers4 Fashion stylists at Elle, Marie Claire, Femina, F&A. Fashion stylists imagine and implement the look of a collection, or for a photo shoot. They collect the garments, props and compose looks for a romantic shoot in green lawns, or a grungy image for levi's or the entire Vogue magazine. According to Instituto Marangoni: Fashion stylists are experts of image and style. Their work is creative and mindful of trends; they must identify the finest styles and offer a well-coordinated image. Fashion stylists are essential to a collection's success.5 Graphic designers at various companies like K factor, Whitelight
7 Visual Merchandisers for brands like Benetton, Shopper's Stop, Madura. They do window displays, in-store display, sometimes even packaging keeping in mind the brand image, items to be promoted/ sold off first and ease+entertainment in shopping. It's about designing an environment and the customer's interaction with the brand.
8 Fashion Promotion (After post grad) - According to Instituto Marangoni: Fashion promoters plan the advertising campaigns and organise the product's promotion through the right channels. They organise presentations, events and catwalks reflecting the image of the company. They organise the press and public relations offices. Fashion promoters create links with marketing agencies, style studios, advertisers, graphic designers and service suppliers.
According to Instituto Marangoni:
Brand managers produce a collection by defining its fashion contents, its price level and its target audience. Their job is to study the entire fashion panorama, define the competition, manage the development of a new collection and plan its promotion and distribution.
This is what you learn in FC -
Marketing, Retail Management
Branding and Corporate Identity
Styling - Putting together the look of a model for lets say, a photo-shoot
Studying fashion trends
Computers - Adobe Photoshop, Illustrator, InDesign, Premiere, Pagemaker, Dreamweaver, Flash, Corel, AutoCAD, 3DMax which means you can create graphics, develop webpages, edit videos, do animation and do desktop publishing. What I have to think of now is about personal growth possible in the few streams I have narrowed it down to. But you know what, all the fundas dont work after a while. Its good to get in only if its passion that keeps you driving. Having made all the decisions, you have to be happy selecting garments for a model to wear for the photo-shoot, isn't it?
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