Malvika's Ramblings

Internship at Ogilvy

When you intern at an ad agency you begin by being an awful mixture of juniority and confidence. You dont want to step on any toes, you want to grab lots of work and be a star so that they exclain "Lord, how were we doing without you in the first place!"

Things are different and one learns that the earlier part of an being an intern is more about twiddling your pen, thumbs and ears. Once you fit in a little more and still have no work, except to take any hypothetical product and make up an imaginary brand and think of ads for awards, the internship becomes an expensive lunch. Rs 50 auto fare to work. Rs 50 lunch. Rs 50 back home. The learning experience: priceless!

Week 1: This must be the beginner's lull. Soon I'll be yelling out something about deadlines across cubicles, finishing off work in a jiffy, saying that I simply must drag my famished self to lunch now, shelving designs - each a masterpiece!

Week 2: Making a comic strip about an intern's experience (or the lack of it).
Week 3: I was given two thorough briefs on Monday and one arbitrary project which required whim and madness and tangential thought on Tuesday. The latter brief seems custom made for me as i have spent 3 college years and frustrated adolescent years before that, bemoaning the fact that nobody understands the crazy me and i that i keep having to put my fantastic thoughts through the dummy filter so that they may fit in and be understood by Junta. So in week 3, lots of work. no ideas.

Week 4: No ideas. Done a little bit of copy checking. Lots of coffee. Socializing in the office.

Week 5: Lots of ideas. The design engine chugs inside me. Just like that! Life's Rolling just about (checks wrist watch) NOW!

MORE to come as my internship is going on. The fifth week is where I am at now.

Week 6: Last week of internship. Officially

'The intern' comic strip coming up soon.