Malvika's Ramblings

8Jun/0942

Details of Fashion Communication @ NIFT

Undergraduate design course. Gets you a B.des degree.

For complete NIFT info click here.

Subjects:

Advertising

Communication concepts & processes

Branding & Retail Management

Principles of Marketing

Visual Merchandising

Graphic design

Packaging design

Web design (just design, not coding/scripting)

Publication design

Fashion Journalism

Fashion Forecasting

Fashion Styling

Photography (Studio and outdoor, black and white and color, fashion and product shoots)

Design software – Photoshop, corel, flash, dreamweaver, 3d max

Textiles

History of Costume

Public Relations

Media Studies

Integrated Term Project (Research on a chosen topic. Ends in some creative work)

+ A visit to a craft village in Madhya Pradesh or Gujarat or West Bengal for a week. Example of my Craft Cluster Project: Study of silk weaving in remote villages near Shanti Niketan, India. It was followed by documentation, designing of posters and the development of a documentary film with my group members.

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We also did a one month internship in 3rd year and a 6 month training/internship/project in fourth year.

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You get the opportunity to work at one of the fashion weeks either as ushers or assistants to buyers.

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At the end of third year, we had the option of an exchange programme to London, Italy, Toronto. I went for one semester but I believe you can now even go for one year (two semesters).

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Fashion communication gives one a good design and industry knowledge. So while you learn to do creative stuff like graphic design and fashion writing, you also learn a good amount to go ahead and make a career in fashion as a promoter, manager. Yes, FC is very fashion related. However, people do go into non-fashion areas like advertising and pure graphics at design studios or places like MTV. I don’t think NIFT is a very good place to go to if you want to do pure pure design without a tinge of glamour – like studying printing techniques and inks. The foundation programme which is common for all courses in the first year teaches you about elements of design, making stuff of materials like clay/ fabric/ paper and metal.

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The way we work at FC: Lecture classes, lots of projects, lots and lots of presentations, a submission every other day in addition to exams at the end of the semester and mid-sem as well. Something like 85% attendance is necesaary. As opposed to other courses in which students spend lots of time in labs, FC students are free birds who sit through daytime classes and then rush home to their own computers to do work. So how you manage your time is your wish. FC lab has awesome mac computers but students choose the comfort of working at their own comps at home at any time they like. Lots of team-work. Visiting faculty brings in expertise and industry contacts too.

Clarification: NIFT doesn’t teach animation. Any short term course at APTECH etc is better than NIFT any day to learn animation.

For further details, check two blog posts, the first on placements and the second on FC jobs.

For complete NIFT details goto http://blog.malvikajain.com/nift-admission/

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Comments (42) Trackbacks (0)
  1. hey malvika..
    i am in FC.. completed my fp and wil be startin wid fc the next sem..
    now we hav holidays..
    so do u suggest sumthing.. dat i can learn ..dat’ll be helpful in sem-3
    do lemme kno :)
    thanx
    i am in nift banglore.. as dis is the first batch we dont hav any seniors as well who can guide us..
    hope u do :)
    shuchi

  2. @shuchi: great idea. a definite way to ensure a headstart.

    You should definitely go and intern at a design studio or ad agency or fashion magazine or for a foot in the fashion biz, go to an export house. You must have learnt Adobe Photoshop by now, isn’t it? If not, learn it in a week and then go do your internship. Choose a v good design studio. Here is a list – http://www.designinindia.net/resources/industry/firms/communication-design.html

    I saw great brand design at this shop near commercial street area, called Chocolicious. You can go there and ask for the guy who did the design. Get in touch with him perhaps. Doing an internship at this stage really helps.

    @shuchi:
    CAn u pls tell me abt BAngalore accommodation – hostel/ neighborhoods to look for PGs and apartments in.. what costs. To give you an idea of the kind of info i need, here is what smone told me abt mumbai accommodation-

    MUMBAI:

    I asked my friend Aditi (2008 passout from Mumbai NIFT) about accommodation for NIFT Mumbai students. She said “Well, there are a number of places that have come up after I left Mumbai. Students can find good accommodation within a few km radius of NIFT. You have balaji prangan, balaji aangan, anuvrat… loads of buildings. The rent was around Rs.4500 for a 1bhk, Rs.7000 for 2bhk. I am sure it must have hiked now. And then for relatively cheaper places, there is this huge colony called KV(Kendriya Vihar) like the Gautam Nagar of Delhi. It is cheap though a lil far, yet walkable; a 1bhk would be 2500-3000. There are no PGs around.”

  3. u askin abt accomodation near NIFT naa…
    see.. hostel accomodation is first come first basis for seniors and the preference is given tto juniors.
    and u’ll hardly find PG’s here.. accomodations yeah.. u’ll find nyc 1 bhk and 2 bhk flats nearby the campus.. just near the campus is the chandu lane.. where u can find cheap flats… like 3-4 k for a 1 bhk and 7-8 k fr 2bhk.. u can also get 1 room set wid bathroom at the chandu lane.. but one room means a room for one person only…
    and li’l bit away from campus the rents increase :)

    thanx fr ur help
    wat softwares do dey teach in 2nd yr ???
    word of caution.. a 1

  4. word of caution….. dat was nothin actualy.. i had added it before only :P

  5. @shuchi: apart from chandu lane, got more neighbourhood names for apartment search in bangalore?

  6. hey malvika ….
    jus wanted to knw for bagging an international internship ….like in toronto ect …..do u need to giv ant enterance exam ……or ur 1st n 2nd yr performances r concerned ????

    i spoke to anshu jaiswal ….the one who wrote in ur blog …..
    she told me u r the best person to tell all bout fc ….so plz plz help me out ….

    well i knw u will …..i gotto knw frm her tht u have passed out nift ….n i ws thinking u r still studying lolz …he he eh

  7. @aditi:
    For exchange programmes at NIFT goto http://blog.malvikajain.com/exchange-twinning-programme-at-nift/

  8. k thanks malvika ……

  9. hey malvika i went thru ur blog k …..i had one more question ….c u said u went thru the whole exchange student thing rite u went for 1sem …..i wanted to knw ….did u join nift for the next sem dirctly or u had to give the sem u missed here ?????

    i guess u wud b promoted to nxt sem automatically na ???
    plz do answer meeee…..waiting ……sorry for troubling u i knw im jus in nift i have not even started studyin …but i jus wanna b aware of hw much hard work i gotto do …..

    heheh thanks malvika ….

  10. @aditi: Check the blog-post on exchange programme at NIFT. go to the NIFT page on this blog from the home page.

  11. aww i got it i got ……
    im jus so careless dint read the whole thing i guess …..
    sorry malvika ……hehehe thanks ya …..

  12. hi Malvika,
    I am an FC student frm NIft, B’lore. Well, abt the accommodation Query, I wud lik to add that there are Cheaper stays at hsr layout, sector 1 (where nift is located). Most of the houses hav an extra room with a toilet on the top most floor.. these rooms come cheap @ 2k onwards. While some students stay alone many share such rooms. And if u move a lil away frm sector 1 to sector 5 or 6, rates r still cheaper. But in that case u will need a bike or a car, as ricks r really costly n there is very lil bus services.

  13. @rahul: good info, thanks

  14. hey mavika….
    I am doing FC right now and i’m in the first year doing FP. I was thinking of investing in a laptop. I dont think i can afford a macbook at least till the time i’m in college. And our labs have mac comps. If i dont buy a macbook, will i be at a disadvantage, also will i be able to shift presentations from my laptop to the college comp???
    PlEase tell me what is the next best deal for me???? I need to know this fast. Please answer.

  15. @viola: no prob at all if you dont buy a mac. get whatever suits you. just ask the seller to load the latest versions of photoshop (important), illustrator (important), pagemaker, dreamweaver, flash, CAD, premiere, indesign. And enough RAM to use photoshop and illustrator simultaneously, easily.

  16. thanks so much!!! You are really a lot of help :)

  17. hey malvika….do i need to have a good graphics card also???

  18. Hi malvika di,
    Im dng mass comm nd im in I yr. Bt m planing 2 do fc nd drop a yr.
    Coz fc is wt i rele wana do. Plz guide mi 4 d entrance exam nd odr requirmentz of d course so dat i cn start preparng.
    Thnx.

  19. @shaina: BIG, DEFINITE, CERTAIN advice – DOn’t drop a year to prepare for FC. Just apply to NIFT and try to get through while you pursue your mass comm course. Because you don’t need huge preparation. Read my blog-post on NIFT prep.
    You don’t have to do specific preparation for NIFT. eveyone, for all undergrad design courses (that is FC, KDT, TD, FD etc), does common entrance exam.. then according to your rank in entrance exam, you get to choose your course. And very few people get FC.
    The prep is not tough, so don’t chuck your current course.

  20. Hi all,

    Nice blog… answers a lot!

    We are a company based in Delhi into brand promotion of a fashion brand from USA… we do a lot of things in print, on TV, on ground, with celebs.. the kind of work we do is really exciting!!!

    We are looking for people from FC background to be a part of the team.

    If you interested please send me your resumes on my mail such.hit@gmail.com

    I am not giving my official mail id as yet so that it doesn’t get flooded.. will give it to the shortlisted people.

    All the best!!

  21. Hey Malvika..I got 383 Rank in the Entrance Exam..I really want FD in NIFT Bangalore..Do u think I can get Bangalore wth ths Rank..Any Idea? Any Chance?

  22. Hey Malvika..I got a 596 Rank in the Studio Test …I want FC in NIFT….or maybe AD (But i need to be in a good city, as material resources n contacts become a problem )..Do u think I can get Bangalore with this Rank..n if i do not what should i do….pick hyderabad???

  23. I got rank 246 in obc category,can i expect fc and in which college of nift ?

  24. hey hi malvika..I got 434 rank(general)..do i have any chance of getting fd or fc in delhi …nd wat prospects TD and KD have in future.. I mean r they really gud like FD and FC……leather thing is quite inhumane so I want to remain away frm that ..wat stream can i get in delhi by this rank…pls help..

  25. hey Malvika..!!!
    i got dis 127 rank in the general category in the situation test…
    do u think i ll b able to get FC in delhi or maybe FD in Delhi.???

  26. hiii mam,

    i got 1st rank and im in sc category … im not understanding as to what course to pick. so will u suggest me. and i prefer my centre to be chennai. is it good enough.

  27. hai malvika

    i am manu from kerala .
    i have got a chance to join nift for FC in Bamglour.
    but i dont have an idea about how will be the class and the life styl there.

    so i hope your reply

  28. hi malvika.. firstly thankyou soo much.. ur blog realy helped me at d time of my situation test.. i got rank 260 n have chosen fc at nift hyderabad… do u thnk iv made d rite choice??? i desperately wanted fc n wasnt gettn it at delhi.. n iv heard dat hyd is d 3rd best fashion institute.. m realy tensed!! please help
    :)
    ps: ur blog is totally awsm!!!

  29. Hi Malvika,
    Thanks a lot for maintaining such a lovely informative blog for NIFtians. I just cleared the test & have got NIFT Bangalore, an institute & course of my choice. Hope it turns out to be the right choice.
    Hope to keep in touch and add more value to the blog once I am at Bangalore.

    -Aparajita

  30. PS. addendum to my previous post — ‘Textile Design @ NIFTBangalore’.

  31. Hay Malvika ,

    I am Arundhati , am a student in Kangra ,just passed my 1st year and wanted to know a lot of things at once :P so if u cud help me out:

    1.i was not that good with the packaging design in the first year … how important is that subject?How can i be better at that?(It just goes above my head!)
    2.What will we be doing mainly in the 2nd year?
    3.How much can i prepare myself for this?
    4.I am !very! interested in fashion journalism and wanted to know how much importance does NIFT give to it , out of all the subjects taught in FC.
    5.I am one lazy person :P so wanted to know how much pressure is there compared to the first year.

    Hope i’m not asking highly ridiculous questions … am just nervous :)

  32. hey malvika
    ur blog has been really helpful in clearing all my queries bout fc
    i will b joining fc at nift banglore this month
    so just wanted to know what stationary or things would u suggest me to carry with me

  33. To arundhati:
    1. its ok if u arent great at packaging.. its just one of the areas you could specialise in. that too if you are in FC.
    2. in FC, u’ll start stuff like graphic design, photography, creative writing etc..
    3. same as 2. just read up general on fashion.. keep in the loop.
    4. lots
    5. lesser pressure. as you go further stuff gets streamlined.

  34. Hey Thanks so much for the reply :D really helped, but i wanted to ask i have my holidays right now and wanted to know what i could do to prepare myself for the next year…

  35. A very helpful blog Miss Malavika
    I am a student of FC and would be evry greatful if you told me
    1. what stationary would be required for semester 3?
    2. im not that into photography but can manage…will that affect my GPA?
    3. in fact, during placements do they realy give extra importance to a great GPA instead of a normal GPA but good social skills?
    4. is FC promising?

    *nervous wreck!*

  36. A very helpful blog Miss Malavika
    I am a student of FC and would be evry greatful if you told me
    1. what stationary would be required for semester 3?
    2. im not that into photography but can manage…will that affect my GPA?
    3. in fact, during placements do they realy give extra importance to a great GPA instead of a normal GPA but good social skills?
    4. is FC promising?

  37. @mio: just take it as it comes

  38. i gt a seat in nift this yr . i opted 4 AD in chennai . was that a good choice r u think i should hav opted 4 something eles. i always wanted AD in chennai bt many say its a waste of time. they say textile ad fashion designing hav better scope. does AD hav a good future like fashion designing …. im dam confused..:( :( :(…. waiting 4 ur reply …!!!

  39. hey malvika
    ur blog has been really helpful in clearing all my queries bout fc
    i will b joining fc at nift mumbai this month
    so just wanted to know what stationary or things would u suggest me to carry with me
    how is nift mumbai in fc.

  40. hey malvika…i completed my b.tech dis yr…was totally into fd since my childhood…my parents dnt let me do den….now i got a chance….does nift have any short term course for about 6 months or an year???

  41. hey malvika…….. m akansha dong b.com frm knpr……wanted to knw abt fc nd cn i do fc after b.com….i knw its a stupid quest bt stil m more interested in fc nd i luv creativity nd sketchng…..so plzzzz guide me nd suggst me wat to do………
    or tel me abt sm short term courses i can go for……. its ma 2nd yr of graduatn……….m so tensd abt my care nd nervous too…………hope u’ll rply me soon
    plz help me……dnxx
    waitng for ur rply

  42. hey malvika……………. wanted to knw ki for optng fc kya koi entrnce exam dena padega…….or is dere any direct admsn process as m dong b.com nd will b gratuate after one yr…..
    plz help me……dnxx
    waitng for ur rply


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