Undergraduate design course. Gets you a B.des degree.
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Communication concepts & processes
Branding & Retail Management
Principles of Marketing
Web design (just design, not coding/scripting)
Photography (Studio and outdoor, black and white and color, fashion and product shoots)
Design software – Photoshop, corel, flash, dreamweaver, 3d max
History of Costume
Integrated Term Project (Research on a chosen topic. Ends in some creative work)
+ A visit to a craft village in Madhya Pradesh or Gujarat or West Bengal for a week. Example of my Craft Cluster Project: Study of silk weaving in remote villages near Shanti Niketan, India. It was followed by documentation, designing of posters and the development of a documentary film with my group members.
We also did a one month internship in 3rd year and a 6 month training/internship/project in fourth year.
You get the opportunity to work at one of the fashion weeks either as ushers or assistants to buyers.
At the end of third year, we had the option of an exchange programme to London, Italy, Toronto. I went for one semester but I believe you can now even go for one year (two semesters).
Fashion communication gives one a good design and industry knowledge. So while you learn to do creative stuff like graphic design and fashion writing, you also learn a good amount to go ahead and make a career in fashion as a promoter, manager. Yes, FC is very fashion related. However, people do go into non-fashion areas like advertising and pure graphics at design studios or places like MTV. I don’t think NIFT is a very good place to go to if you want to do pure pure design without a tinge of glamour – like studying printing techniques and inks. The foundation programme which is common for all courses in the first year teaches you about elements of design, making stuff of materials like clay/ fabric/ paper and metal.
The way we work at FC: Lecture classes, lots of projects, lots and lots of presentations, a submission every other day in addition to exams at the end of the semester and mid-sem as well. Something like 85% attendance is necesaary. As opposed to other courses in which students spend lots of time in labs, FC students are free birds who sit through daytime classes and then rush home to their own computers to do work. So how you manage your time is your wish. FC lab has awesome mac computers but students choose the comfort of working at their own comps at home at any time they like. Lots of team-work. Visiting faculty brings in expertise and industry contacts too.
Clarification: NIFT doesn’t teach animation. Any short term course at APTECH etc is better than NIFT any day to learn animation.
For complete NIFT details goto http://blog.malvikajain.com/nift-admission/
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