Details of Fashion Communication @ NIFT
Undergraduate design course. Gets you a B.des degree.
For complete NIFT info click here.
Subjects:
Advertising
Communication concepts & processes
Branding & Retail Management
Principles of Marketing
Visual Merchandising
Graphic design
Packaging design
Web design (just design, not coding/scripting)
Publication design
Fashion Journalism
Fashion Forecasting
Fashion Styling
Photography (Studio and outdoor, black and white and color, fashion and product shoots)
Design software – Photoshop, corel, flash, dreamweaver, 3d max
Textiles
History of Costume
Public Relations
Media Studies
Integrated Term Project (Research on a chosen topic. Ends in some creative work)
+ A visit to a craft village in Madhya Pradesh or Gujarat or West Bengal for a week. Example of my Craft Cluster Project: Study of silk weaving in remote villages near Shanti Niketan, India. It was followed by documentation, designing of posters and the development of a documentary film with my group members.
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We also did a one month internship in 3rd year and a 6 month training/internship/project in fourth year.
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You get the opportunity to work at one of the fashion weeks either as ushers or assistants to buyers.
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At the end of third year, we had the option of an exchange programme to London, Italy, Toronto. I went for one semester but I believe you can now even go for one year (two semesters).
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Fashion communication gives one a good design and industry knowledge. So while you learn to do creative stuff like graphic design and fashion writing, you also learn a good amount to go ahead and make a career in fashion as a promoter, manager. Yes, FC is very fashion related. However, people do go into non-fashion areas like advertising and pure graphics at design studios or places like MTV. I don’t think NIFT is a very good place to go to if you want to do pure pure design without a tinge of glamour – like studying printing techniques and inks. The foundation programme which is common for all courses in the first year teaches you about elements of design, making stuff of materials like clay/ fabric/ paper and metal.
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The way we work at FC: Lecture classes, lots of projects, lots and lots of presentations, a submission every other day in addition to exams at the end of the semester and mid-sem as well. Something like 85% attendance is necesaary. As opposed to other courses in which students spend lots of time in labs, FC students are free birds who sit through daytime classes and then rush home to their own computers to do work. So how you manage your time is your wish. FC lab has awesome mac computers but students choose the comfort of working at their own comps at home at any time they like. Lots of team-work. Visiting faculty brings in expertise and industry contacts too.
Clarification: NIFT doesn’t teach animation. Any short term course at APTECH etc is better than NIFT any day to learn animation.
For further details, check two blog posts, the first on placements and the second on FC jobs.
For complete NIFT details goto http://blog.malvikajain.com/nift-admission/
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hey malvika..
i am in FC.. completed my fp and wil be startin wid fc the next sem..
now we hav holidays..
so do u suggest sumthing.. dat i can learn ..dat’ll be helpful in sem-3
do lemme kno
thanx
i am in nift banglore.. as dis is the first batch we dont hav any seniors as well who can guide us..
hope u do
shuchi
@shuchi: great idea. a definite way to ensure a headstart.
You should definitely go and intern at a design studio or ad agency or fashion magazine or for a foot in the fashion biz, go to an export house. You must have learnt Adobe Photoshop by now, isn’t it? If not, learn it in a week and then go do your internship. Choose a v good design studio. Here is a list – http://www.designinindia.net/resources/industry/firms/communication-design.html
I saw great brand design at this shop near commercial street area, called Chocolicious. You can go there and ask for the guy who did the design. Get in touch with him perhaps. Doing an internship at this stage really helps.
@shuchi:
CAn u pls tell me abt BAngalore accommodation – hostel/ neighborhoods to look for PGs and apartments in.. what costs. To give you an idea of the kind of info i need, here is what smone told me abt mumbai accommodation-
MUMBAI:
I asked my friend Aditi (2008 passout from Mumbai NIFT) about accommodation for NIFT Mumbai students. She said “Well, there are a number of places that have come up after I left Mumbai. Students can find good accommodation within a few km radius of NIFT. You have balaji prangan, balaji aangan, anuvrat… loads of buildings. The rent was around Rs.4500 for a 1bhk, Rs.7000 for 2bhk. I am sure it must have hiked now. And then for relatively cheaper places, there is this huge colony called KV(Kendriya Vihar) like the Gautam Nagar of Delhi. It is cheap though a lil far, yet walkable; a 1bhk would be 2500-3000. There are no PGs around.”
u askin abt accomodation near NIFT naa…
see.. hostel accomodation is first come first basis for seniors and the preference is given tto juniors.
and u’ll hardly find PG’s here.. accomodations yeah.. u’ll find nyc 1 bhk and 2 bhk flats nearby the campus.. just near the campus is the chandu lane.. where u can find cheap flats… like 3-4 k for a 1 bhk and 7-8 k fr 2bhk.. u can also get 1 room set wid bathroom at the chandu lane.. but one room means a room for one person only…
and li’l bit away from campus the rents increase
thanx fr ur help
wat softwares do dey teach in 2nd yr ???
word of caution.. a 1
word of caution….. dat was nothin actualy.. i had added it before only
@shuchi: apart from chandu lane, got more neighbourhood names for apartment search in bangalore?
hey malvika ….
jus wanted to knw for bagging an international internship ….like in toronto ect …..do u need to giv ant enterance exam ……or ur 1st n 2nd yr performances r concerned ????
i spoke to anshu jaiswal ….the one who wrote in ur blog …..
she told me u r the best person to tell all bout fc ….so plz plz help me out ….
well i knw u will …..i gotto knw frm her tht u have passed out nift ….n i ws thinking u r still studying lolz …he he eh
@aditi:
For exchange programmes at NIFT goto http://blog.malvikajain.com/exchange-twinning-programme-at-nift/
k thanks malvika ……
hey malvika i went thru ur blog k …..i had one more question ….c u said u went thru the whole exchange student thing rite u went for 1sem …..i wanted to knw ….did u join nift for the next sem dirctly or u had to give the sem u missed here ?????
i guess u wud b promoted to nxt sem automatically na ???
plz do answer meeee…..waiting ……sorry for troubling u i knw im jus in nift i have not even started studyin …but i jus wanna b aware of hw much hard work i gotto do …..
heheh thanks malvika ….
@aditi: Check the blog-post on exchange programme at NIFT. go to the NIFT page on this blog from the home page.
aww i got it i got ……
im jus so careless dint read the whole thing i guess …..
sorry malvika ……hehehe thanks ya …..
hi Malvika,
I am an FC student frm NIft, B’lore. Well, abt the accommodation Query, I wud lik to add that there are Cheaper stays at hsr layout, sector 1 (where nift is located). Most of the houses hav an extra room with a toilet on the top most floor.. these rooms come cheap @ 2k onwards. While some students stay alone many share such rooms. And if u move a lil away frm sector 1 to sector 5 or 6, rates r still cheaper. But in that case u will need a bike or a car, as ricks r really costly n there is very lil bus services.
@rahul: good info, thanks
hey mavika….
I am doing FC right now and i’m in the first year doing FP. I was thinking of investing in a laptop. I dont think i can afford a macbook at least till the time i’m in college. And our labs have mac comps. If i dont buy a macbook, will i be at a disadvantage, also will i be able to shift presentations from my laptop to the college comp???
PlEase tell me what is the next best deal for me???? I need to know this fast. Please answer.
@viola: no prob at all if you dont buy a mac. get whatever suits you. just ask the seller to load the latest versions of photoshop (important), illustrator (important), pagemaker, dreamweaver, flash, CAD, premiere, indesign. And enough RAM to use photoshop and illustrator simultaneously, easily.
thanks so much!!! You are really a lot of help
hey malvika….do i need to have a good graphics card also???
Hi malvika di,
Im dng mass comm nd im in I yr. Bt m planing 2 do fc nd drop a yr.
Coz fc is wt i rele wana do. Plz guide mi 4 d entrance exam nd odr requirmentz of d course so dat i cn start preparng.
Thnx.
@shaina: BIG, DEFINITE, CERTAIN advice – DOn’t drop a year to prepare for FC. Just apply to NIFT and try to get through while you pursue your mass comm course. Because you don’t need huge preparation. Read my blog-post on NIFT prep.
You don’t have to do specific preparation for NIFT. eveyone, for all undergrad design courses (that is FC, KDT, TD, FD etc), does common entrance exam.. then according to your rank in entrance exam, you get to choose your course. And very few people get FC.
The prep is not tough, so don’t chuck your current course.