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	<title>Malvika&#039;s Ramblings &#187; work</title>
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	<link>http://blog.malvikajain.com</link>
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		<title>Shoot</title>
		<link>http://blog.malvikajain.com/shoot</link>
		<comments>http://blog.malvikajain.com/shoot#comments</comments>
		<pubDate>Tue, 04 May 2010 05:43:23 +0000</pubDate>
		<dc:creator>Malvika Jain</dc:creator>
				<category><![CDATA[Fashion]]></category>
		<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[work]]></category>

		<guid isPermaLink="false">http://blog.malvikajain.com/shoot</guid>
		<description><![CDATA[A delicate, exquisite female model sitting with eyes closed, chin forwards for dabs of make-up. The make-up artist pores over her, oblivious of her own distraught appearance, busy applying nude lip gloss and bronzing the model’s cheek bones. The male models stand about, their tight waists folded in deep white towels and over that, barrel [...]]]></description>
			<content:encoded><![CDATA[<p>A delicate, exquisite female model sitting with eyes closed, chin forwards for dabs of make-up. The make-up artist pores over her, oblivious of her own distraught appearance, busy applying nude lip gloss and bronzing the model’s cheek bones.</p>
<p>The male models stand about, their tight waists folded in deep white towels and over that, barrel chests exploding huge. They’re short but that’s ok. We just need close up shots. They stand quietly until they’re called upon to perform for the lens.</p>
<p>The photographer adjusts his lenses and frowns as he realizes the dark background is absorbing his subject. He needs light. Anyhow. Whether it is by putting chart paper in the background, that he will suitably blur. And a splash of green. Helpers! Bring green. From anywhere. Pots of plants or branches to hold.</p>
<p>Small issues like light he plug doesn’t fit extension board irritates one and all. Whose responsibility was it? Creativity is so subject to technical soundness.<br />
.<br />
.<br />
.<br />
(Oh wow… great revelation. Duh…)</p>
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		<item>
		<title>Initial explorations for Bike Blazers</title>
		<link>http://blog.malvikajain.com/initial-explorations-for-bike-blazers</link>
		<comments>http://blog.malvikajain.com/initial-explorations-for-bike-blazers#comments</comments>
		<pubDate>Wed, 21 Apr 2010 09:04:03 +0000</pubDate>
		<dc:creator>Malvika Jain</dc:creator>
				<category><![CDATA[Sketches]]></category>
		<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[work]]></category>

		<guid isPermaLink="false">http://blog.malvikajain.com/?p=1128</guid>
		<description><![CDATA[Bike Blazers is a club of Royal Enfield riders in NCR.]]></description>
			<content:encoded><![CDATA[<p>Bike Blazers is a club of Royal Enfield riders in NCR.</p>
<p><a href="http://blog.malvikajain.com/wp-content/uploads/2010/04/bb1.jpg"><img class="alignnone size-large wp-image-1130" title="bb" src="http://blog.malvikajain.com/wp-content/uploads/2010/04/bb1-295x1024.jpg" alt="" width="295" height="1024" /></a></p>
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		</item>
		<item>
		<title>Unproduced work, stickers for an adventure gear store*</title>
		<link>http://blog.malvikajain.com/unproduced-work-for-an-adventure-gear-store</link>
		<comments>http://blog.malvikajain.com/unproduced-work-for-an-adventure-gear-store#comments</comments>
		<pubDate>Sun, 08 Nov 2009 20:09:35 +0000</pubDate>
		<dc:creator>malvikajain</dc:creator>
				<category><![CDATA[Sketches]]></category>
		<category><![CDATA[work]]></category>

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		<description><![CDATA[KNIFE. Used to cut rope, screw bolts and open the champagne bottle on the summit. TENT. Used to keep from storm, wild animals and PDA. AXE. Used to test terrain, ascend slopes and explain your point of view to dissenters. HEADLAMP. Used to borrow in tunnels, storm through forests and cook Maggi at midnight.   [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://blog.malvikajain.com/wp-content/uploads/2009/11/stickr1.jpg" title="stickr1.jpg"><img src="http://blog.malvikajain.com/wp-content/uploads/2009/11/stickr1.jpg" alt="stickr1.jpg" /></a></p>
<p>KNIFE. Used to cut rope, screw bolts and open the champagne bottle on the summit.</p>
<p><a href="http://blog.malvikajain.com/wp-content/uploads/2009/11/stickr5.jpg" title="stickr5.jpg"><img src="http://blog.malvikajain.com/wp-content/uploads/2009/11/stickr5.jpg" alt="stickr5.jpg" /></a></p>
<p>TENT. Used to keep from storm, wild animals and PDA.</p>
<p><a href="http://blog.malvikajain.com/wp-content/uploads/2009/11/stickr4.jpg" title="stickr4.jpg"><img src="http://blog.malvikajain.com/wp-content/uploads/2009/11/stickr4.jpg" alt="stickr4.jpg" /></a></p>
<p>AXE. Used to test terrain, ascend slopes and explain your point of view to dissenters.</p>
<p><a href="http://blog.malvikajain.com/wp-content/uploads/2009/11/stickr3.jpg" title="stickr3.jpg"><img src="http://blog.malvikajain.com/wp-content/uploads/2009/11/stickr3.jpg" alt="stickr3.jpg" /></a></p>
<p>HEADLAMP. Used to borrow in tunnels, storm through forests and cook Maggi at midnight.</p>
<p> <a href="http://blog.malvikajain.com/wp-content/uploads/2009/11/stickr2.jpg" title="stickr2.jpg"><img src="http://blog.malvikajain.com/wp-content/uploads/2009/11/stickr2.jpg" alt="stickr2.jpg" /></a></p>
<p>MOUNTAIN BIKE. Used to bump off-road, shoot down-hill and show-off in front of cars.</p>
<p>*No involvement of brand names used. It's all unofficial, private work, done at concept level for a client.</p>
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		</item>
		<item>
		<title>A soooooooper quickie for PY</title>
		<link>http://blog.malvikajain.com/a-soooooooper-quickie-for-pedal-yatris</link>
		<comments>http://blog.malvikajain.com/a-soooooooper-quickie-for-pedal-yatris#comments</comments>
		<pubDate>Fri, 28 Aug 2009 11:27:37 +0000</pubDate>
		<dc:creator>malvikajain</dc:creator>
				<category><![CDATA[work]]></category>
		<category><![CDATA[Burn fat not oil]]></category>
		<category><![CDATA[Critical Mass]]></category>
		<category><![CDATA[Gurgaon]]></category>
		<category><![CDATA[Pedal Yatris]]></category>

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		<description><![CDATA[  This ‘Share the Road’ logo has been contributed by Jasbir Singh, who took it from sources unknown to me. So much for due credit, heh. And this is the Group's message, not my personal thoughts.]]></description>
			<content:encoded><![CDATA[<p><font size="3" face="Calibri"><span style="line-height: 115%; font-family: 'Arial','sans-serif'; font-size: 9pt"></span></font></p>
<p><font size="3" face="Calibri"><span style="line-height: 115%; font-family: 'Arial','sans-serif'; font-size: 9pt"><a href="http://blog.malvikajain.com/wp-content/uploads/2009/08/colour.gif" title="colour.gif"></a><a href="http://blog.malvikajain.com/wp-content/uploads/2009/08/colour1.gif" title="colour1.gif"><img src="http://blog.malvikajain.com/wp-content/uploads/2009/08/colour1.gif" alt="colour1.gif" /></a> </span></font></p>
<p><font size="3" face="Calibri"><span style="line-height: 115%; font-family: 'Arial','sans-serif'; font-size: 9pt">This ‘Share the Road’ logo has been contributed by Jasbir Singh, who took it from sources unknown to me. So much for due credit, heh.</span></font></p>
<p><font size="3" face="Calibri"><span style="line-height: 115%; font-family: 'Arial','sans-serif'; font-size: 9pt"><span style="line-height: 115%; font-family: 'Arial','sans-serif'; font-size: 9pt">And this is the Group's message, not my personal thoughts.</span></span></font></p>
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		<item>
		<title>Trade secret</title>
		<link>http://blog.malvikajain.com/trade-secrets-2</link>
		<comments>http://blog.malvikajain.com/trade-secrets-2#comments</comments>
		<pubDate>Wed, 26 Aug 2009 09:10:29 +0000</pubDate>
		<dc:creator>malvikajain</dc:creator>
				<category><![CDATA[Random Runaway lines]]></category>
		<category><![CDATA[work]]></category>

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		<description><![CDATA[Advertising people are forever turning Corbis blondes into brunettes for the Indian market. Heh. Watch out for a streak of gold.]]></description>
			<content:encoded><![CDATA[<p><font size="3"><font face="Calibri">Advertising people are forever turning Corbis blondes into brunettes for the Indian market. Heh. Watch out for a streak of gold.<span style="line-height: 115%; font-size: 14pt"><o:p></o:p></span></font></font></p>
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		<title>I am what I make</title>
		<link>http://blog.malvikajain.com/i-am-what-i-make</link>
		<comments>http://blog.malvikajain.com/i-am-what-i-make#comments</comments>
		<pubDate>Tue, 25 Aug 2009 09:28:16 +0000</pubDate>
		<dc:creator>malvikajain</dc:creator>
				<category><![CDATA[Random Runaway lines]]></category>
		<category><![CDATA[work]]></category>

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		<description><![CDATA[Looked at a Walt Disney illustrations book. Whoa inspiring. Malgudi and Laxman’s illustrations. They got their own identity. So does Ruskin Bond. Simple and good. Full of crisp Mussoorie air. Just like the book-keepers like him. XKCD – line drawings.. snug in their niche. British caricatures. The classic drawings of Alice in Wonderland with the [...]]]></description>
			<content:encoded><![CDATA[<p style="margin: 0in 0in 10pt" class="MsoNormal"><font size="3" face="Calibri">Looked at a Walt Disney illustrations book. Whoa inspiring. Malgudi and Laxman’s illustrations. They got their own identity. So does Ruskin Bond. Simple and good. Full of crisp Mussoorie air. Just like the book-keepers like him. XKCD – line drawings.. snug in their niche. British caricatures. The classic drawings of Alice in Wonderland with the cross-hatched and avuncular hookah puffing caterpillar. Those H2O+ scrub and face cleanser bottles. Bold and solid coloured. Thick thack. And yes, LUSH – as candid and natural, cool and indulgent as its blocks of strawbewwy, chocolate, porous purple and seedy papaya soaps. Unlike so much clutter, brands that chicken out and dilute their messages to suit just EVERYBODY. In short – no fun. </font></p>
<p style="margin: 0in 0in 10pt" class="MsoNormal"><font size="3" face="Calibri">What am I doing creating mediocrity when I could do things exactly how I find them right. Brutal minuses. Bold additions. Whatever.. as per a mood, as per flow. Better to take a risk and have 3 hits and 4 misses than 7 also-rans. Easier said than done. More fun.</font></p>
<p style="margin: 0in 0in 10pt" class="MsoNormal"><font size="3" face="Calibri">Let’s get down to something chewy.</font></p>
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		<item>
		<title>Just did a logo &amp; poster. Run cycle Run</title>
		<link>http://blog.malvikajain.com/just-did-a-logo-poster</link>
		<comments>http://blog.malvikajain.com/just-did-a-logo-poster#comments</comments>
		<pubDate>Fri, 14 Aug 2009 10:42:21 +0000</pubDate>
		<dc:creator>malvikajain</dc:creator>
				<category><![CDATA[Cycling]]></category>
		<category><![CDATA[work]]></category>

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		<description><![CDATA[If you are in Delhi, see you at the duathlon. Click on the image for a better view.]]></description>
			<content:encoded><![CDATA[<p><a href="http://blog.malvikajain.com/wp-content/uploads/2009/08/web-poster.gif" title="web-poster.gif"></a>If you are in Delhi, see you at the duathlon.</p>
<p>Click on the image for a better view.</p>
<p><a href="http://blog.malvikajain.com/wp-content/uploads/2009/08/web-poster3.gif" title="web-poster3.gif"><img src="http://blog.malvikajain.com/wp-content/uploads/2009/08/web-poster3.gif" alt="web-poster3.gif" /></a><a href="http://blog.malvikajain.com/wp-content/uploads/2009/08/web-poster.gif" title="web-poster.gif"></a></p>
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		</item>
		<item>
		<title>Thinking of taglines for Pedal Yatri</title>
		<link>http://blog.malvikajain.com/thinking-of-lines-for-pedal-yatri</link>
		<comments>http://blog.malvikajain.com/thinking-of-lines-for-pedal-yatri#comments</comments>
		<pubDate>Mon, 20 Jul 2009 09:57:40 +0000</pubDate>
		<dc:creator>malvikajain</dc:creator>
				<category><![CDATA[Cycling]]></category>
		<category><![CDATA[work]]></category>

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		<description><![CDATA[Photo by Ajay Jaiman Pedal Yatri is a cycling group in Gurgaon. Now for the lines passing through my head &#62;&#62; We really like our window-seats Wheels, wanderlust &#038; chai Sweat, dirt and wind PEDALYTRIS Streaks of sweat and exhilaration Spinning experiences as we ride along Thirsty. Sweaty. Happy. Adrenalin, romance, escapism on wheels Velocity, Dirt [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://blog.malvikajain.com/wp-content/uploads/2009/07/img_6073.JPG" title="img_6073.JPG"></a><a href="http://blog.malvikajain.com/wp-content/uploads/2009/07/img_6073.JPG" title="img_6073.JPG"></p>
<p style="text-align: center"><img src="http://blog.malvikajain.com/wp-content/uploads/2009/07/img_6073.JPG" alt="img_6073.JPG" /></p>
<p><span style="font-size: 9pt; line-height: 115%"><font face="Calibri">Photo by Ajay Jaiman</font></span></p>
<p></a><span style="font-size: 9pt; line-height: 115%"><font face="Calibri"><o:p></o:p></font></span><a href="http://www.pedalyatri.in">Pedal Yatri</a> is a cycling group in Gurgaon. Now for the lines passing through my head &gt;&gt;</p>
<p style="margin: 0in 0in 10pt" class="MsoNormal"><font face="Calibri">We really like our window-seats</font></p>
<p style="margin: 0in 0in 10pt" class="MsoNormal"><font face="Calibri">Wheels, wanderlust &#038; chai</font></p>
<p style="margin: 0in 0in 10pt" class="MsoNormal"><font face="Calibri">Sweat, dirt and wind</font></p>
<p style="margin: 0in 0in 10pt" class="MsoNormal"><font face="Calibri">PEDALYTRIS Streaks of sweat and exhilaration<span id="more-889"></span></font></p>
<p style="margin: 0in 0in 10pt" class="MsoNormal"><font face="Calibri">Spinning experiences as we ride along</font></p>
<p style="margin: 0in 0in 10pt" class="MsoNormal"><font face="Calibri">Thirsty. Sweaty. Happy.</font></p>
<p style="margin: 0in 0in 10pt" class="MsoNormal"><font face="Calibri">Adrenalin, romance, escapism on wheels</font></p>
<p style="margin: 0in 0in 10pt" class="MsoNormal"><font face="Calibri">Velocity, Dirt and Fibre</font></p>
<p style="margin: 0in 0in 10pt" class="MsoNormal"><font face="Calibri">On the coolest set of wheels</font></p>
<p style="margin: 0in 0in 10pt" class="MsoNormal"><font face="Calibri">On a roll for life</font></p>
<p style="margin: 0in 0in 10pt" class="MsoNormal"><font face="Calibri">Bone-crunchers, smooth-sailing and chai stops</font></p>
<p style="margin: 0in 0in 10pt" class="MsoNormal"><font face="Calibri">Breaking personal records every weekend</font></p>
<p style="margin: 0in 0in 10pt" class="MsoNormal"><font face="Calibri">I think I need to get out</font></p>
<p style="margin: 0in 0in 10pt" class="MsoNormal"><font face="Calibri">Enjoying mankind’s greatest invention</font></p>
<p style="margin: 0in 0in 10pt" class="MsoNormal"><font face="Calibri">We run away from home every weekend</font></p>
<p style="margin: 0in 0in 10pt" class="MsoNormal"><font face="Calibri">Finding our road, our way</font></p>
<p style="margin: 0in 0in 10pt" class="MsoNormal"><font face="Calibri">Riding the sky, earth and wind</font></p>
<p style="margin: 0in 0in 10pt" class="MsoNormal"><font face="Calibri">I am Motion</font></p>
<p style="margin: 0in 0in 10pt" class="MsoNormal"><font face="Calibri">I am Movement</font></p>
<p style="margin: 0in 0in 10pt" class="MsoNormal"><font face="Calibri">I ride, therefore I am</font></p>
<p style="margin: 0in 0in 10pt" class="MsoNormal"><font face="Calibri">Must have a good reason to wake at 5 am</font></p>
<p style="margin: 0in 0in 10pt" class="MsoNormal"><font face="Calibri">Conversations with the road</font></p>
<p style="margin: 0in 0in 10pt" class="MsoNormal"><font face="Calibri">Because driving just ain’t riding</font></p>
<p style="margin: 0in 0in 10pt" class="MsoNormal"><font face="Calibri">Smoke-free &#038; Addictive</font></p>
<p style="margin: 0in 0in 10pt" class="MsoNormal"><font face="Calibri">Because my fuel is me/ My fuel is me</font></p>
<p style="margin: 0in 0in 10pt" class="MsoNormal"><font face="Calibri">Pushing limits and horizons</font></p>
<p style="margin: 0in 0in 10pt" class="MsoNormal"><font face="Calibri">A bunch of freewheelers</font></p>
<p style="margin: 0in 0in 10pt" class="MsoNormal"><font face="Calibri">The two-wheeled animals</font></p>
<p style="margin: 0in 0in 10pt" class="MsoNormal"><font face="Calibri">Rolling through ups and downs together</font></p>
<p style="margin: 0in 0in 10pt" class="MsoNormal"><font face="Calibri">Going where Mercs can't</font></p>
<p style="margin: 0in 0in 10pt" class="MsoNormal"><font face="Calibri">Born after the car era</font></p>
<p style="margin: 0in 0in 10pt" class="MsoNormal"><font face="Calibri">Claustrophobes on wheels</font></p>
<p style="margin: 0in 0in 10pt" class="MsoNormal"><font face="Calibri">Two ears, two eyes, two wheels</font></p>
<p style="margin: 0in 0in 10pt" class="MsoNormal"><font face="Calibri">Getting intimate with the outdoors</font></p>
<p style="margin: 0in 0in 10pt" class="MsoNormal"><font face="Calibri">Narcissistic self-belief and the glorious outdoors</font></p>
<p style="margin: 0in 0in 10pt" class="MsoNormal"><font face="Calibri">Motored by grit</font></p>
<p style="margin: 0in 0in 10pt" class="MsoNormal"><font face="Calibri">On the cycle of life</font></p>
<p style="margin: 0in 0in 10pt" class="MsoNormal"><font face="Calibri">The outside circle</font></p>
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		<item>
		<title>Friday Dressing</title>
		<link>http://blog.malvikajain.com/friday-dressing</link>
		<comments>http://blog.malvikajain.com/friday-dressing#comments</comments>
		<pubDate>Wed, 18 Mar 2009 08:56:41 +0000</pubDate>
		<dc:creator>malvikajain</dc:creator>
				<category><![CDATA[work]]></category>

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		<description><![CDATA[Current target audience - Young guy sitting back with an easy air, concealing a few good cuts in shirt-sleeves. Open collar. Bronze skin. Crinkled eyes' smile. Boyish, masculine. Pearly teeth.  Goes to work but likes to dress and think of himself as a casual guy, not stressed. In his mind he is on a yacht. Ha. Barbie’s Ted [...]]]></description>
			<content:encoded><![CDATA[<p><span style="font-size: 10pt; font-family: 'Arial','sans-serif'">Current target audience - Young guy sitting back with an easy air, concealing a few good cuts in shirt-sleeves. Open collar. Bronze skin. Crinkled eyes' smile. Boyish, masculine. Pearly teeth. <o:p></o:p></span><span style="font-size: 10pt; font-family: 'Arial','sans-serif'"><o:p> </o:p></span><span style="font-size: 10pt; font-family: 'Arial','sans-serif'"><o:p></o:p></span><span style="font-size: 10pt; font-family: 'Arial','sans-serif'">Goes to work but likes to dress and think of himself as a casual guy, not stressed. In his mind he is on a yacht.<o:p></o:p></span><span style="font-size: 10pt; font-family: 'Arial','sans-serif'"><o:p> </o:p></span><span style="font-size: 10pt; font-family: 'Arial','sans-serif'"><o:p></o:p></span><span style="font-size: 10pt; font-family: 'Arial','sans-serif'">Ha. Barbie’s Ted minus the gay bit.</span><span style="font-size: 10pt; font-family: 'Arial','sans-serif'"></span><span style="font-size: 10pt; font-family: 'Arial','sans-serif'">Breezy. Breezy. Breezy. eezy?</span></p>
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		<item>
		<title>A ful mind</title>
		<link>http://blog.malvikajain.com/a-ful-mind</link>
		<comments>http://blog.malvikajain.com/a-ful-mind#comments</comments>
		<pubDate>Wed, 18 Mar 2009 08:35:39 +0000</pubDate>
		<dc:creator>malvikajain</dc:creator>
				<category><![CDATA[Random Runaway lines]]></category>
		<category><![CDATA[work]]></category>

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		<description><![CDATA[If I had 5 minds I could use each for a fresh thought instead of use, reuse, wring dry and de-use to reuse.]]></description>
			<content:encoded><![CDATA[<p><span style="font-size: 10pt; font-family: 'Arial','sans-serif'">If I had 5 minds I could use each for a fresh thought instead of use, reuse, wring dry and de-use to reuse.<o:p></o:p></span></p>
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