Repeat an element in an interesting way
Let the negative space create another image
An element doubles as another element
Using initials of the words in the name and using them to make a graphic.
One 3 D take-off in a 2 D graphic
“Oh, you know what that is!” reaction with a hidden image/ image noticed on second look
Intersect two elements and see what forms in the intersecting portion
One element formed from many. 1 dolphin formed out of 3 dolphins
After making complicated Audio Visuals, I am unable to tackle this simple AV, almost just a slide show of correctly chosen images, some layering, no voice-over, no sound. The topic is sattva, or enlightened existence and spirituality that goes with wisdom. A topic I can’t tackle just now. My head refuses to budge. And how do I tell this to my boss who informed me this morning that the deadline went by yesterday. The boss who sits hour after hour at his chair handling multiple projects. One thing that he does not have is: Mood swings.
Spirituality is so different for different people. I don’t have to go so deep into the topic for the AV but it’s crazy to have to go deep enough and not too far to create a film that sets the mood, conveys the message but is not the most mind boggling piece ever.
I am having a hard time differentiating spirituality from escapism. One kind of spirituality would be in nothingness. Nothingness in mind, in vast empty landscapes of Ladakh, in a landscape capped and levelled by snow – all white, all same. Spirituality in homogeneity, in not looking for anything, in the absence of clutter. In the absence of a lot. In not wanting anything so that there are no disappointments. In just being. Might as well have cyanide and die. Dumb kind of spirituality huh.. Reducing oneself to an unfeeling slab of slate.
The other kind would be of controlled involvement. Participation in life but not taking any blow too hard. Kind of like the content shopkeeper who sees street dogs playing in front of his shop, his wife cooking monotonously, unconcerned by adulterated grains and pulses in gunny sacks among which rats run in his shop. A benign smile and you’re set.
Or the hedonistic kind of involvement in life where everything must be enjoyed to the fullest, explored. Attaining peace in life by jumping into life. No holds, No bars.
I don’t know. I have meandered. Spirituality may or may not be connected to this post now. I am just making excuses to not do the AV. You know what, great words are spoken by lazy people.
Never trust copy that begins with “Offering a unique blend of..”
Any guess which of the logos I wanted to show you…
From http://www.typography.com/ask/showBlog.php?blogID=79 by Hoefler & Frere-Jones
A journalist recently asked what it is about Gotham that we think suits the Obama campaign. We’ll defer to designers John Slabyk and Scott Thomas to make that call — they selected the font for Obama for America, we merely provided it — but one thing we can say as type designers is that Gotham isn’t pretending to be anything it’s not, which makes it an unusual and refreshing choice for a campaign. Political typefaces have a way of being chosen because they underscore (or imagine) some specific aspect of a candidate, working hard to convey “traditional values” or “strength and vigilance,” or any number of graspable populist notions. The only thing Gotham works hard at is being Gotham.
2008 is clearly a year of unusual thinking in political circles, because none of these familiar approaches can explain the utterly confounding typographic dress chosen by Senators Hillary Clinton and John McCain. Hillary’s snooze of a serif might have come off a heart-healthy cereal box, or a mildly embarrassing over-the-counter ointment; if you’re feeling generous you might associate it with a Board of Ed circular, or an obscure academic journal. But Senator McCain’s typeface is positively mystifying: after three decades signifying a very down-market notion of luxe, this particular sans serif has settled into being the font of choice for the hygiene aisle. One of McCain’s campaign themes is “Making Tough Choices:” is this the one you would have made? — H&FJ
I just read Kyoorius and it sparked off thoughts. Jump into my head.
“The brand is the visual identity of the activities and everything that a company stands for in the geographies it operates in. Brand activities may relate to how you want to be locally present or globally present. Apart from standard print applications like brochures, the brand colours get translated to everything – from their logo, products, livery, t-shirts for events, office interiors, their fleet of trucks…everything!”
~Latika Khosla (Freedom Tree Design) (more…)