Shoot
A delicate, exquisite female model sitting with eyes closed, chin forwards for dabs of make-up. The make-up artist pores over her, oblivious of her own distraught appearance, busy applying nude lip gloss and bronzing the model’s cheek bones.
The male models stand about, their tight waists folded in deep white towels and over that, barrel chests exploding huge. They’re short but that’s ok. We just need close up shots. They stand quietly until they’re called upon to perform for the lens.
The photographer adjusts his lenses and frowns as he realizes the dark background is absorbing his subject. He needs light. Anyhow. Whether it is by putting chart paper in the background, that he will suitably blur. And a splash of green. Helpers! Bring green. From anywhere. Pots of plants or branches to hold.
Small issues like light he plug doesn’t fit extension board irritates one and all. Whose responsibility was it? Creativity is so subject to technical soundness.
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(Oh wow… great revelation. Duh…)
Initial explorations for Bike Blazers
Bike Blazers is a club of Royal Enfield riders in NCR.
Unproduced work, stickers for an adventure gear store*
KNIFE. Used to cut rope, screw bolts and open the champagne bottle on the summit.
TENT. Used to keep from storm, wild animals and PDA.
AXE. Used to test terrain, ascend slopes and explain your point of view to dissenters.
HEADLAMP. Used to borrow in tunnels, storm through forests and cook Maggi at midnight.
MOUNTAIN BIKE. Used to bump off-road, shoot down-hill and show-off in front of cars.
*No involvement of brand names used. It's all unofficial, private work, done at concept level for a client.
A soooooooper quickie for PY
This ‘Share the Road’ logo has been contributed by Jasbir Singh, who took it from sources unknown to me. So much for due credit, heh.
And this is the Group's message, not my personal thoughts.
Trade secret
Advertising people are forever turning Corbis blondes into brunettes for the Indian market. Heh. Watch out for a streak of gold.
I am what I make
Looked at a Walt Disney illustrations book. Whoa inspiring. Malgudi and Laxman’s illustrations. They got their own identity. So does Ruskin Bond. Simple and good. Full of crisp Mussoorie air. Just like the book-keepers like him. XKCD – line drawings.. snug in their niche. British caricatures. The classic drawings of Alice in Wonderland with the cross-hatched and avuncular hookah puffing caterpillar. Those H2O+ scrub and face cleanser bottles. Bold and solid coloured. Thick thack. And yes, LUSH – as candid and natural, cool and indulgent as its blocks of strawbewwy, chocolate, porous purple and seedy papaya soaps. Unlike so much clutter, brands that chicken out and dilute their messages to suit just EVERYBODY. In short – no fun.
What am I doing creating mediocrity when I could do things exactly how I find them right. Brutal minuses. Bold additions. Whatever.. as per a mood, as per flow. Better to take a risk and have 3 hits and 4 misses than 7 also-rans. Easier said than done. More fun.
Let’s get down to something chewy.
Just did a logo & poster. Run cycle Run
If you are in Delhi, see you at the duathlon.
Click on the image for a better view.
Thinking of taglines for Pedal Yatri
Photo by Ajay Jaiman
We really like our window-seats
Wheels, wanderlust & chai
Sweat, dirt and wind
PEDALYTRIS Streaks of sweat and exhilaration
Friday Dressing
Current target audience - Young guy sitting back with an easy air, concealing a few good cuts in shirt-sleeves. Open collar. Bronze skin. Crinkled eyes' smile. Boyish, masculine. Pearly teeth.
A ful mind
If I had 5 minds I could use each for a fresh thought instead of use, reuse, wring dry and de-use to reuse.