Archive for the ‘ work ’ Category
KNIFE. Used to cut rope, screw bolts and open the champagne bottle on the summit. TENT. Used to keep from storm, wild animals and PDA. AXE. Used to test terrain, ascend slopes and explain your point of view to dissenters. HEADLAMP. Used to borrow in tunnels, storm through forests and cook Maggi at midnight. MOUNTAIN BIKE. Used to bump [ READ MORE ]
This ‘Share the Road’ logo has been contributed by Jasbir Singh, who took it from sources unknown to me. So much for due credit, heh. And this is the Group’s message, not my personal thoughts. [ READ MORE ]
Advertising people are forever turning Corbis blondes into brunettes for the Indian market. Heh. Watch out for a streak of gold. [ READ MORE ]
Looked at a Walt Disney illustrations book. Whoa inspiring. Malgudi and Laxman’s illustrations. They got their own identity. So does Ruskin Bond. Simple and good. Full of crisp Mussoorie air. Just like the book-keepers like him. XKCD – line drawings.. snug in their niche. British caricatures. The classic drawings of Alice in Wonderland with the [ READ MORE ]
If you are in Delhi, see you at the duathlon. Click on the image for a better view. [ READ MORE ]
Photo by Ajay Jaiman Pedal Yatri is a cycling group in Gurgaon. Now for the lines passing through my head >> We really like our window-seats Wheels, wanderlust & chai Sweat, dirt and wind PEDALYTRIS Streaks of sweat and exhilaration [ READ MORE ]
Current target audience – Young guy sitting back with an easy air, concealing a few good cuts in shirt-sleeves. Open collar. Bronze skin. Crinkled eyes’ smile. Boyish, masculine. Pearly teeth. Goes to work but likes to dress and think of himself as a casual guy, not stressed. In his mind he is on a yacht. Ha. Barbie’s Ted [ READ MORE ]
If I had 5 minds I could use each for a fresh thought instead of use, reuse, wring dry and de-use to reuse. [ READ MORE ]
Companies go to design agencies for brand identity – logo, letterheads, invitations, envelopes, store front, signage etc. Like Illum Design. To advertising agencies for print ads and TV/Radio commercials. Like Ogilvy and JWT. And to search engine marketers to make their presence felt online through banners, search engine results, Adwords, social networking sites, blogs. Like envigo and Vendlab. To [ READ MORE ]
Logo Design for Dummies. Some different ways - Repeat an element in an interesting way Let the negative space create another image An element doubles as another element Using initials of the words in the name and using them to make a graphic. One 3 D take-off in a 2 D graphic “Oh, you know [ READ MORE ]