Unproduced work, stickers for an adventure gear store*
KNIFE. Used to cut rope, screw bolts and open the champagne bottle on the summit.
TENT. Used to keep from storm, wild animals and PDA.
AXE. Used to test terrain, ascend slopes and explain your point of view to dissenters.
HEADLAMP. Used to borrow in tunnels, storm through forests and cook Maggi at midnight.
MOUNTAIN BIKE. Used to bump off-road, shoot down-hill and show-off in front of cars.
*No involvement of brand names used. It's all unofficial, private work, done at concept level for a client.
Rough to final logo
Did branding for a UK-based firm called ASL within super tight deadline. Started with the logo of course.
Brief: Solid, clever, tech, speedy, serious yet cool.
Click on the following pic for a larger view of the preliminary explorations>
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