Malvika’s Ramblings

For complete NIFT info goto http://blog.malvikajain.com/nift-admission/

Here are details on LD by Ravneet Sachdeva, a graduate in Leather Design UG course at NIFT, Delhi (2004-2008 batch) –

What you learn

We start with basic stuff, like pattern making(basic), design n fashion studies, leather science(how leather is made and differentiating between different leathers), a bit of accessories etc. Then we move on to more complex pattern making, surface techniques on leather, Read the rest of this entry »

TATA DOCOMO is on the loose. A GSM phone service that offers DOCOMO-Japan’s wow technology and TATA’s trustworthiness.

For now, TATA DOCOMO has been launched in Kerela, Andhra Pradesh, Tamil Nadu, Karnataka and Orissa. It’s on hoardings, bus shelters, TV, newspaper, retail outlets, all over with the spirit of shaking off old ways and doing something fresh.

Been working on the launch with the team over innumerable late night dinners (always malai kofta..arghhhh), studio bustle, “Kindly press star for the operator” lines, radio, alignment debates, on-ground activation ideas.

Tell me what you think of TATA DOCOMO when you see it. Do.

Announcing a love-letter writing competition. Post entries as comments. Do 50 words, 200 words. 500 words, whatever. Let’s have it. Will give a prize. No anti-climax. Pwomise.

For complete NIFT details goto http://blog.malvikajain.com/nift-admission/

Aditi asked me if the exchange/ twinning programme at NIFT needs an entrance exam. Well, no it doesn’t.

Twinning programme means you pay tuition fees at NIFT and the other college. Exchange means you pay only NIFT’s tuition fee.

I did the 7^th semester at Ryerson, Toronto. Missed the 7^th semester at NIFT. Rejoined NIFT directly for the 8^th semester. While I went for one semester only, a friend of mine, Moby, went for a year.

First, the college people send a notice for Exchange Programme to third year students, also fourth year sometimes. The notice is sent to all the students of all the UG and PG courses, at all centres. The notice has Read the rest of this entry »

Do marketing people become chronic attention seekers?

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Do attention seekers become marketing people?

It’s a car. C’mon puke something out in the next half hour.